Tag Archives: Media

Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.

Another reason why inbound marketing is winning is because it costs less than traditional marketing. Why try tobuy your way in when consumers aren’t even paying attention? Here are some stats from the infographic below.

• 44% of direct mail is never opened. That’s a waste of time, postage and paper.
• 86% of people skip through television commercials.
• 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.”
• The cost per lead in outbound marketing is more than for inbound marketing.

Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.

Mashable

Inbound Marketing Training Program from Inbound Marketing University’s 

1: How to Blog Effectively for Business

2: Crash Course in SEO

3: Social Media & Building Community

4: Developing a Keyword Strategy 

5: Viral Marketing & World Wide Raves 

6: Advanced SEO Tactics

7: Calls to Action & Landing Page Best Practices 

8: Inbound Lead Nurturing

9: Successful Email Marketing

10: PR for Inbound Marketing

11: Twitter for Business

12: Advanced Marketing Analytics

13: Social Media for Big Business

14: The Science of Social Media

15: Enchanting Your Prospects

16: Social & Mobile Marketing

17: Internet Marketing Comprehensive Review

18: Inbound Marketing Exam Review