Tag Archives: Logo

1922: Willy Jacobsohn takes over as Chairman of the Executive Board of the newly formed stock corporation. The first self-adhesive plaster is introduced under the name Hansaplast. In 1924, Nivea remodeled its cream in a blue tin with a white logo. 1925: Nivea is relaunched in blue packaging. 1929: Beiersdorf shares are listed on the Hamburg stock exchange for the first time. Over 20 production sites worldwide are already in operation. 1933: Under the pressure of National Socialist propaganda, the Jewish members of the Executive Board step down. Willy Jacobsohn, the former Chairman of the Executive Board, heads the foreign affiliates from Amsterdam until 1938. By adopting a policy of “honorable tactics” the Beiersdorf Executive Board, under the leadership of Carl Claussen, steers the company through the Nazi period. Although Beiersdorf retains its own business culture it must still cooperate with the regime. 1936: Tesa is introduced as the umbrella brand for self-adhesive technology. The first innovative product is its transparent adhesive film, later known worldwide under the name tesafilm. Wikipedia