Tag Archives: isn
Honda Crosstour: Honda “What It Isn’t”
Motion Theory directors Mathew Cullen and Chris Riehl recently directed this :60 spot for Honda via RPA. Titled "What It Isn't," the commercial is fun and simple and features a montage of tacky, awkward, weird and unstylish images combined with simple titles and great art direction, music and editing, to communicate what the Honda Crosstour isn't.
McDonald’s Philippines ads: I’m lovin’ them
This week's morality debate over a charming new McDonald's ad in the Philippines underscores something many Americans might not know: McDonald's ads are awesome in the Philippines. The work in recent years by the local office of DDB strikes me as reminiscent of the fast-food chain's U.S. commercials in the 1980s, when the Federal Trade Commission and consumer groups weren't in quite such a lather about marketing to kids. Check out one of the earlier youth-oriented Philippine spots below, and another after the jump. The stories are so well told, translation isn't even required.
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