Tag Archives: direct mail

Online marketing than print?

 
We are in the graphics industry for more than two decades, which means that we have been around before computers. We have seen markets change, new media and tools that we use to create marketing materials are developed.
 
However, we still need to understand why some traders still think that they must choose between a marketing tool to others. Television is no substitute for radio and the Internet will replace television or print for that matter. Will develop and possibly contract, of course. Newspapers will disappear? Maybe, but more likely it will adapt and become … Just look at the new IPAD Apple.
 
Statistically speaking online and print world argues back and forth between which is a better way to reach customers, printed direct mail for email campaigns. The truth is that neither is right or wrong. Both methods have their merits and both work depending on who is directing the effort. Spam is to replace the traditional blanket email because email is cheaper, however, dwarfs spam spam side of the scale.

 
On the other hand, if you want to benefit from traditional direct mail, you better have an accurate database compelling offer and great graphics. Disregard any of the three and return to your suffering. So, let me point out some pros and cons for each:
 
Email and cons
• Email protection is poor due to a landslide of spam.
• E-mail messages should be shorter than traditional print
• Email restricts your creativity
• Great-mail lists are hard to find and tougher to maintain current
• Email is cheap, providing affordable way to test or maintain contact with customers
• Email provides a great concept for the market rate.
• Emails can lead prospects for full custom URL.
 
 
Direct Mail Pros and cons
• Direct mail can be expensive, especially if done poorly.
• Direct mail can make your business seem unconcerned about the environment.
• Well-designed mail pieces have a successful return on investment.
• It provides space to tell a story and give your prospects something tangible.
• Direct mail can be personalized include both online and offline.
• People change their street addresses more frequently than email.
 
Whichever method of direct response to use, remember this: After 9 / 11 jumped email and direct mail declined, only to return when the economy recovered. In 2009, the use of email to increase again and again as the economy improves, marketing will be back to direct mail. Email marketing is a growing media. Direct mail is established media – media not replaced, they evolve.
 

The case for online media
 

It costs almost nothing. Social media is free, check free, even blogs can be free (although you must register your own domain name and invest in your own design template). Online media is not only cost effective but also has the ability to go viral. For example, if you were to write a compelling article on your blog and "tweets" people around him or put him on Facebook, your material can be seen by untold numbers of people.
You will notice taken on board, social media and blogging obviously, not just from a market perspective, but because we feel very pleased to provide value to business people in this way. If you get into social media and blogs, you really need to use it because it takes a long time if you plan on doing it well.
 

The case for print media

If you want fast results and do not have much time to spend writing large volumes of quality content, print media is the way to go. Print media a powerful advantage over online media, touch and physical presence. While people tend to skim over web-based marketing materials, they will pay more attention to printed marketing materials, when done well. Especially if the material has a high quality look and feel. Most of us have an overwhelming number of email marketing campaigns, we instantly click Delete. Most of us when we get addressed marketing material or advertisement in this niche magazine we love, paying little attention that we would not be if it were received electronically.
Print based media is historically the oldest and still one of the most powerful media outlets in Melbourne today. Melbourne based business people are among the most avid readers of the publication in Australia. The press is still just as important as the new electronic media we see emerging.
Print media industry has many opportunities that have been tested and proven. There are also new opportunities in digital printing and variable data allowing a more customized and personalized design. All of the images and wording can be driven by variable data. This may leave a lasting impression with prospects and customers.