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The company was founded by Walter Chrysler (1875β1940) on June 6, 1925,when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation.Walter Chrysler arrived at the ailing Maxwell-Chalmers company in the early 1920s. He was hired to overhaul the company’s troubled operations (after a similar rescue job at the Willys-Overland car company). In late 1923 production of the Chalmers automobile was ended.In January 1924, Walter Chrysler launched the well-received Chrysler automobile. The Chrysler was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car, but at a more affordable price than they might expect. (Elements of this car are traceable to a prototype which had been under development at Willys during Chrysler’s tenure). The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, features absent from most autos at the time.Among the innovations in its early years were the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to reduce vibration. Chrysler also developed a wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This wheel was eventually adopted by the auto industry worldwide.Following the introduction of the Chrysler, the Maxwell was dropped after its 1925 model year run, although in truth the new line of lower-priced 4-cylinder Chryslers which were then introduced for the 1926 model year were basically Maxwells which had been re-engineered and rebranded. Wikipedia
In 2006, Jack Daniel’s sponsored the Perkins Engineering team in the Australian V8 Supercar series, which continued until the end of 2008. From 2009 their sponsorship moved to the newly formed Kelly Racing team, formed from the remnants of Perkins Engineering and now defunct HSV Dealer Team. Jack Daniel’s also sponsored the Richard Childress Racing 07 car (numbered after the “Old No. 7″) in the NASCAR Sprint Cup Series from 2005 to 2009.Jack Daniel’s also sponsors Zac Brown Bands Tour.