BMW 6 Series – Joy Flows

The JOY theme continues into the advertising campaign for the new for 2012 BMW 6 Series, titled JOY FLOWS. With the recent introduction of the Coupe to compliment the convertible, it seems BMW is ready to kick off its broader media campaign, and has put out this visually vivid commercial.

The commercial takes place in a large european fountain which shoots water onto the cars, complete with slow-mo shots, think: upscale wet t-shirt contest