Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new services to the customers. So that advertising has become an essential element of the corporate world and hence the companies allot a large amount of incomes as their advertising budget. There are several reasons for advertising some of which are as follows. Increasing the sales of the product creating and maintaining a brand identity or brand image.
Firstly print advertising is one of the most important techniques of advertising. Print advertising is such advertisements are found in newspapers and magazines. A great deal of planning generally goes into this type of advertising. This often requires a team of individuals. There are some people who are employed to create the best ideas to attract attention and inspire people to spend their money. These people develop a concept. Then they decide on the imagery and wording that sufficiently ties the idea together.
The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement the position of the advertisement (front page/middle page) as well as the readership of the publications. For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with a high readership. The price of print ads also depend on the supplement in which they appear for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper.
Secondlyonline advertising is another important way of advertising. Online advertising is a popular method for promoting a business. There are varieties of online advertising. Banner ads are image ads displayed on web pages. Google AdWords is another popular form of online advertising that matches an ad to an internet user's search inquiry. Complete primer on online advertising for businesses of all sizes it gets you up to speed on the crucial issuesnew trends and the most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives it gives you the inside track on such as successful online ad models market research online anddirect marketing including opt-in e-mail promotions and sweepstakes.
Finally broadcast advertising is another important types of advertising.It is the easiest and efficient way to reach people becasue in every house there are television and radio. Broadcast advertising is a very popular advertising medium that constitutes of several branches like television and radio. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement the time of broadcast (prime time/peak time) and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers
To sum up print advertising online advertising and broadcast advertising are three main ways to advertise. The best type of advertising depends on the business or organization and its particular needs.