Advertising is the name given to the process of commercial promotion of goods and services in order to increase its sales. Advertising can be done by a number of means like television, newspapers, billboards, magazines, the Internet and many other ways. Advertising informs the buyers about theavailability of a certain product or service in the market and encourages them to buy it. Advertising has a number of uses. Apart from promoting commercial goods, advertising can also be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. It is a powerful media which is capable of reaching to the far out masses. Nowadays everywhere you look you see ads.
These ads in most cases have been successful in connecting the user with the information he requires. To prevent complete commercialization of electronic media, some countries have made it mandatory for broadcasters to air some advertisements related to consumer interest. These public advertisements educate people of that country on a number of social and moral issues. However, there is also the negative side of advertising.
The impact that advertisementscause depends on the state of mind of an individual and his past experiences. For instances, young kids will be easily attracted by the false claims made in advertisements. People are also arguing about the increase in consumption of substances like alcohol and cigarettes after viewing the ads.
Excessiveadvertising has become a nuisance in most cities of the world. Manufacturers easily make false claims about any product and influence the minds of the people. To confront this problem, companies are being asked to withdraw any false and negative claims made in their ads and also being made to pay a fine