You remember Victor Alvarado, Fernando Carrera, they did FilmAid – the Magic of Cinema in Cannes 2009 and won the Young Lions Film Competition with it. Still at their understated ways they've done this poetic ad for WWF showing that we are all connected. A smart idea whispered as sweet nothings is far more effective at delivering the core message than a far-fetched idea and a hundred jumbo-jets. Well done Ogilvy & Mather Mexico!

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