Scrabble is a popular, classic board game in France but has a somewhat dated and dull image. That needed to be refreshed in order to appeal to the next generations of potential players.
We built again on the Beautiful Word campaign, where words meet in a game of Scrabble to create wonderful new ones. Under the crazy rules of Scrabble Trickster, we choreographed over 60 of the famous Scrabble tiles on the face of a vast building in Berlin. Costumed actors portrayed words in play, and a staged audience of 6-60 year-olds witnessed the wacky experience of playing Scrabble Trickster.