Category Archives: Issue 2012 January

Advertising on the internet is growing at a very high rate. Consumers have the ability to avoid commercials on TV with technologies such as the Ti-Vo and DVR. This is changing the way the media and entertainment industry is going to derive their major source of revenue. It will now have to rely on other forms of distribution to remain competitive within the industry. New, TV shows, Movies among other forms of entertainment and information is found online making it very suitable for advertisers.   Music is being downloaded from the internet at an unprecedented rate. With the launch of the iTunes store and other online downloading sites including illegal downloads, consumers have the ability to download music and other forms of entertainment.Piracy has always been an issue in the media entertainment industry but it is being combated with increased awareness and programming codes in place such as with iTunes, and offering products on legitimate sites for a small fee. Although it is unlikely that piracy will ever be eliminated, the industry will continue pushing hard against it.   Podcasting in education   With Time Compression as a main factor in the lives of all consumers, podcasting is a growing trend for higher education instruction. Universities and colleges have initiated programs allowing professors to have their lecture materials available for students at their convenience. Although, this trend is not to take the place of in class lectures, it is still being tested as a viable tool of supplementary education.  

Mobile and Wireless Technology   Portable devices allow the user to download information from a source and the transfer the material to various platforms such as MP3 players, iPods and cell phones.Wireless technology is the fuel that allows consumers to take along with them their favourite music and movies as well as share it with their friends. This trend started a few years ago and has now sourced in popularity over the years. These devices are targeted at the both younger generation and the technologically savvy.         Video gaming world   Video games are also growing very quickly. With the rise of realistic special effectstechnology, video games have become more appealing than ever. Different games are rated according to content and so the ‘Tween’ generation as well as 18 to 30 category enjoy the various levels of intensity and quality. With the launch of Nintendo wii and playstaion 3 new platforms for video game devices have been ignited to include various other functions such as playing DVDs and browsing the internet.   Going green   Many companies have embraced the green motto and incorporated itinto their corporate responsibility policy. The mission of producing environmentally sustainable products has increased innovation in technology allowing for more efficiency machinery and processes.  

 Conclusion : Innovation and creativity is a very crucial aspect to the any company and the overall economy of a country. As time goes on technology will hopefully continue to rise, decreasing costs for companies and serving as a launching pad for future innovations.   Technology Trends at Apple Computer Inc. (Application)   Online advertising   The rise of online advertising is an opportunity to capture market share in that arena. Contracting with a media company will allows Apple Computer Inc. to share resources in return for brand equity as content is put on websites with Apple’s technology.   Campaign against piracy   This growing trend has been fuel with the increase of technology. Internally a research and development team can be employed to solely focus on keeping piracy to a minimum. Employ those who program illegal downloading tools to keep inventing new ways until a more permanent solution is found. Have the cost of piracy put on internet users.   Podcasting in schools   Promote the benefits of podcasting as a tool in schools. This generation of students is technologically inclined and will benefit from the use of podcasting as a supplementary form of instruction. It is particularly useful as students can listen to lectures whenever and wherever amidst any busy schedule.   Create a video game device for companies   Market share can be gained as the popularity of video games increase. With the brand equity from Apple’s successful products, it can partner of contract with a video game company and manufacture the devices.   Have an element of environmental sustainability in products   The growing trend of sustainability is an important aspect in developing goodwill and adds a competitive element to the products. Manufacturing component that are environmentally safe, offering to dispose of not biodegradable parts, doing business with environmentally friendly companies are ways to communicate the message of caring for the environment.