Category Archives: Issue 2012

About

Young & Rubicam is 6,500 people in 186 offices in 90 countries, all on a mission to Resist the Usual for our clients.

We believe the most powerful way to do that is to find the balance between our left- and right-brain thinking. We set that tone of duality and fusion at the top, with David Sable as CEO and Tony Granger as Global Chief Creative Officer.

People have always talked about how smart Y&R is. We earned that rep by building the world’s largest (and most envied) brand database and management tool, BrandAsset® Valuator, with some of the brightest and brainiest people interpreting that data.

Today, with Tony Granger as our global creative leader, people are talking about our creative work just as much. We’ve infused the network with new talent. Integrated digital fully. Found the right way to have the left- and right- brains work together and inspire each other.

The result is work that’s driving results and making the industry take notice. This year, Young & Rubicam was named Network of the Year by the Art Directors Club, the New York Festivals and the London International Awards. We won enough Cannes Lions to make Y&RNY the #1 Agency in the United States.

What we do comes from who we are and what we believe. We are committed to diversity globally, which makes us stronger in every country and culture. We believe in sustainability, starting with our own offices. And we have always given back to our community, using our talents, skills and time to make this world a little better. We’re curious and passionate about what we do.

All of which we believe makes us closer to our clients, their customers and several steps ahead of the marketplace.

History

In 1923, John Orr Young and Raymond Rubicam established a small advertising agency in New York. It still operates in the original building. During the 1960s, Y&R produced the first color television commercials. In the 1970s, under the leadership of Edward N. Ney as chief executive officer, Y&R expanded with the acquisition of Wunderman Ricotta & Kline in 1973, Cato Johnson in 1976, and Burson-Marsteller in 1979. Throughout the 1980s, Y&R continued to build an integrated marketing offering by buying diverse firms like Landor Associates in corporate and brand identity. By the end of the decade there were nine companies formally owned.Y&R became the highest-billing advertising agency in the United States in 1975 with billings recorded at US$477 million.[citation needed]In the 1990s, Y&R was charged with bribery related to a Jamaican tourism account, and a partnership with Dentsu and Eurocom fell apart when Eurocom withdrew. Y&R and Dentsu reformed as Dentsu, Young & Rubicam Partnerships.Peter Georgescu became chief executive officer in 1994 and began to streamline the company’s operations. In 1995, Y&R began an acquisition push again, increasing ownership in advertising agencies and public relations firms across Africa, Asia, Europe, and Latin America.In 1996, Hellman & Friedman became Y&R’s first outside investor, and on May 15, 1998, Y&R closed an initial public offering of its common stock, and became a public company.In 2000, Y&R was acquired by the WPP Group, a London-based marketing communications holding company. wiki

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