Category Archives: Issue 2011 April

           Advertisements are products of tricky minds. Unless you can test your advertisement, it’s hard to know if your advertisement or commercial is successful. Online advertising, newspaper ads, print, radio and television advertising, is much easier to be tracked.  However, another aspect of advertising is to build the reputation of the brand and make your ad unforgettable. Here are few advices to make your advertisement memorable.

• First use your target prospects emotion. Advertisements that make your future customers feel strongly are advertisements that will be memorable. Common emotions are envy, joy, laughter (people often remember funny advertisements). If your advertisement can make your prospect feel strongly then they’re more likely to remember it, which is exactly what you want to create front of mind awareness.

• Second create a memorable slogan. Slogans are more than catch lines to motivate people to take action, they can become part of the collective conscious. Slogans are about more than creating a memorable sentence however, they must also convey the benefit. Your Slogan is the “Headline”. It informs your prospects, in a few quick words, what you want them to know or about your business.
• And thirdly, images can make a memorable ad. Especially if you are shocking images,funny and moving. Images will want to be relatable to your business. And mark, or compatible images, slogans, logos and colors can help brand your business, helping to announce memorable.

Combine, these three advices, images, slogan and emotions, into an ad campaign and you’re well on your way to creating a memorable ad and enhancing your brand image, website traffic and profits.