Snickers is a brand name candy bar made by Mars, Incorporated. It consists of nougat topped with caramel, enrobed in milk chocolate. Snickers has annual global sales of $2 billion.
In the United Kingdom and Ireland, Snickers was formerly sold under the brand name Marathon until 1990. More recently, Snickers Marathon branded energy bars have been sold in some markets.
Mars, Incorporated is an American manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate (Hackettstown, New Jersey), Petcare (Franklin, Tennessee), Wm. Wrigley Jr. Company (Chicago, Illinois), Food (Los Angeles, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Rockville, Maryland). Mars inc’s biggest rival is Hersheys.
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